Bernie Ecclestone, head of sporting commercial rights holder Formula One Management (FOM), is never one to miss an opportunity to make a buck, and will appear in a joke advertisement this Thursday in British newspaper, The Financial Times.Ecclestone, who was recently the victim of robbery in Knightsbridge, London, during which he was hit to the ground and assaulted, before thieves took off with jewellery worth £200,000 from him and his girlfriend Fabiana Flosi, is pictured in the advert for the official F1 watch, battered and bruised, with the tag: “See what people will do for a Hublot”. A message at the bottom reads: “Hublot condemns all forms of violence and racism”.
Hublot was announced as the Official Watchmaker of F1 back in April, when the luxury Swiss brand unveiled the ‘F1 King Power’.
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